There is increasing published evidence that the “ halo effect” in food may influence what and how much we eat. For example, research has shown that people tend to eat more at fast-food restaurants claiming to serve “healthier” foods compared to regular burger and fries joint. This may be due to people letting their guard down when something is perceived to be healthy.
Food carrying an "organic" label may influence people to think that the food is more nutritious compared to "normal" food.
Organic food has been actively debated as whether they are in fact more nutritious.
In the study referenced below, the researchers conducted a double-blind, controlled trial in which 144 subjects at their local mall compared what they thought were "normal" or "organically" produced chocolate sandwich cookies, plain yogurt, and potato chips. All of the products were actually of the organic variety – they were just labeled as being “regular” or “organic.”
The subjects unanimously preferred the "organic" food samples across all group. Perhaps they believed "organic" means more nutritious and/ or tastier. This may mean that eating organic creates some sort of a placebo effect and that they are eating healthier or lower in calories.
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About Gino Ng
Prior to joining Physio Solutions and starting up Sports Solutions, Gino Ng worked as a senior sports physiotherapist at the Singapore Sports Council (SSC) from 1999-2009. He graduated with a double masters in Musculoskeletal and Sports Physiotherapy from the University of South Australia on a SSC sponsorship.
Gino's position is perhaps most unique amongst sports physiotherapists in Singapore having seen all sides of the field as a practitioner, an athlete and as a patient.
His special interests are in the treatment of articular cartilage injuries having done research in the area whilst undergoing his postgraduate training. He specializes in treating sports injuries, as well as devising sports rehabilitation programmes after reconstructive surgeries to the shoulder, knee and ankle joints.
As a former national triathlete, Gino is a 2-time Singapore National Triathlon champion (2000-2001), National Duathlon champion (2001), 10-time winner of the National Vertical Marathon (1998-2001, 2004-2005, 2007-2010). He has also placed 4th at the 2001 Asian Duathlon Championships in Hong Kong and made several podium finishes in the Asian Cup Triathlon Series events over the years while holding down a full time job as a physiotherapist.
Partly as a result of his grueling training regime, Gino needed 3 knee surgeries in 2002 and 2003. After which he made a comeback and placed 4th in the 2005 SEA Games triathlon event.
When not participating, Gino has kept close to sports, travelling widely with the Singapore medical teams for major overseas events such as the various SEA Games, 2002, 2006 Commonwealth Games, the 2006 Asian Games and he is the only local Singaporean physiotherapist to have been to both the 2004 Athens and 2008 Beijing Olympics.
Gino is also one of only two certified Kinesio Taping Instuctors (CKTI) in Singapore and teaches the Kinesio Taping Level 1 & 2 courses. He is also a frequent speaker at symposiums and sporting events.